Although Elvis died over thirty years ago, he’s still very much alive in many parts of the popular culture and always turning up in the most interesting ways. Whether he's brought up in comparison to Michael Jackson’s recent death, or alluded to in television dramas, novels, songs and visual art, Elvis continues to mutate into every kind of wish fulfillment. He never really left the building.
The list of pop culture references is too long to indulge here, but one notion clearly fascinates me. I always think of Elvis in relation to Marlon Brando. While both emerged out of the rebellion of the ‘50s, they also embodied America’s noblest democratic principle, the idea that a man can make of himself anything he desires. With that goal, or course, comes the eventual failure to live up to that quest for pure freedom that both men created in their work. Their failure to do so came, in part, because of our need to tame in them what we loved most in their distinctiveness; that is, we sought to make them ordinary, to be more like us. But their failure is also due to their own inability to maintain their distinctiveness, the very quality that attracted us to them in the first place. Although both became iconic figures in mass culture, they each ended up horribly isolated and trapped. They even at times became parodies of themselves as if to deny that iconic status, as if to mock it and make it less real. Perhaps that why it’s no accident that these charismatically handsome men would, in succumbing to those pressures, eventually become bloated.