"The first rock and roll movies had little or nothing to do with rock and roll music, and everything to do with the rock and roll ethos," wrote Greil Marcus in his assessment of the genre. That ethos he describes was present in many Fifties pictures where adolescents were no longer accepting the proscribed values of the status quo. You could see it in Marlon Brando's defiance in The Wild One (1953), where when asked about what he was rebelling against, he replied, "Whaddya got?" You could recognize it in the painfully vulnerable James Dean in Rebel Without a Cause (1955), as he attempts to wake up his incognizant parents to the misunderstood youth they were alienating. The distilled essence of what would soon become rock 'n' roll was weaved into the fabric of those movies. According to Marcus, though, its power wasn't fully comprehended until Bill Haley & the Comets drove home the combined sociological screeds of The Wild One and Rebel in The Blackboard Jungle (1955), with its opening blast of "Rock Around the Clock."
After that, aspiring rock artists started lining up to see their possible future on the silver screen; and John Lennon began thinking that maybe this was a cool job. The Beatles were first turned on by The Girl Can't Help It (1956), which featured Little Richard in the opening credits singing the title song. The plot was largely superfluous, but significantly, it was about how the music business was run by the mob (giving a whole new meaning to the word hitmen). Besides grooving to Little Richard, Gene Vincent, the Platters and Eddie Cochran, youngsters also swooned as the buxom bombshell Jayne Mansfield strutting by in her tight clothes, clutching milk bottles to her heaving breasts. In 1956, having been one of those kids first stunned by Brando, Elvis Presley stepped onto the screen in the Civil War drama Love Me Tender, where two brothers fight over politics and the love of Debra Paget. His elegiac ballad, "Love Me Tender," which maybe planted the early seeds for McCartney's eventual "Yesterday." But it was his role as the violent rockabilly singer Vince Everett in 1957's Jailhouse Rock where the rock ethos fused effortlessly with the music. From there, just as the rock movie began, it seemed almost over. Except for the tabloid chic of High School Confidential (1958), which delved pruriently into a teen dope ring, it was the sanitized Frankie Avalon/Annette Funicello beach party movies and Elvis's decline in Hollywood.