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(Both titles: Reaktion Books/University of Chicago Press.) |
“This was the attraction of the abyss over which one is leaning, that of a life lived at white heat. It was a deliberate abdication of day to day struggles, the removal of the difficulties of existence.”
--J .K. Huysmans
“We live together, we act on and react to one another but always we are by ourselves. From family to nation, every human group is a society of island universes.”
--Aldous Huxley
As T.A. Brown pointed out in the article “The Technology That Actually Runs The World” last December in The Atlantic Monthly, the most dominant algorithms aren’t necessarily the ones choosing what songs Spotify serves up to you supposedly based on your personal tastes, but rather the ones that control everything you see, hear or read by controlling
all the art the even gets made before it’s made, as a result of prevailing consumer taste mechanisms that it can interpret more efficiently than the most canny culture critics ever could. The article suggested that these algorithms dictate everything, from which books are published and what art gets seen, in a revolutionary paradigm shift that has become entrenched in the arts and media. The essential premise was that in 2024 culture became boring and stale due to these thuggish algorithms’ calling the shots on what gets first produced, and then gets praised. The idea is that Big Tech has flattened culture into a facsimile of its former self, and that algorithmic recommendation engines have created what amounts to a lack of all forward momentum. But long before computers ever existed, except in the minds of visionary science fiction authors such as Yevgeny Zamyatin (author of the mindblowing 1922 novel WE) and Aldous Huxley (author of the book Zamyatin inspired, Brave New World in 1931), concerns were already beginning to float to the surface of our consciousness. Or at least to the consciousness of a few heroic prescients.